Creating a Great Glass Elevator that is out of this world!

The Brief

This time, our brief was imaginative and fun: transform the lift into the Great Glass Elevator from Charlie and the Chocolate Factory.

We had to remove the old sweet-themed images and replace them with brand-new space graphics—both inside and out.
 

What We Did to Help

We began by meeting the client to review the brief and share our ideas. During the discussion, we explored product choices and creative options. At the same time, we conducted key site surveys to assess structure and installation needs.

We also recorded accurate measurements and took several photos. These helped us prepare the design and quotation.

Our main aim was to make the experience feel real. We wanted every customer to step into the lift and feel like part of the story—as if they were about to rocket "up and out" through the roof!

To bring this idea to life, we used vinyl panels and solvent inks. These gave us just the right range of translucency.

However, achieving perfect transparency required testing. So, we applied sample prints to the glass and checked how they looked in different lighting. We tested during daylight, at night, and with lights both on and off.

We also checked visibility from inside and outside. While this took time, it was crucial for success.

Next, we worked closely with Redman Partnership LLP, the agency that created the final design. We overlaid their visuals onto the photos we’d taken earlier. This let everyone see how the finished lift would look before production began.

This step helped the client visualise fonts, placements, and overall feel. Once they approved the "splendiferous" design, we moved on to installation.

A Project to Remember

This was an exciting and challenging project. We’re proud of the result and believe it was a great success.

The lift is now a standout feature that delights visitors at the Bucks County Museum and the Roald Dahl Museum and Story Centre.

Have you taken a ride in the Great Glass Elevator? We’d love to hear what you think!